TOKYO — Entertainment giant Walt Disney will team up with several Japanese companies to produce animation for television in Japan, a leading market, a Disney official said Thursday.
Disney will work with Toei Animation Co., Madhouse Co. and Jinni's Animation Studios, said the official, speaking on condition of anonymity to comply with company rules.
The move was aimed at localizing contents of Disney products for a wider audience, she said.
"We need to make contents which fit the Japanese market to further boost the popularity of Disney in Japan," she said.
With Madhouse, Disney will produce a 30-minute TV program Stitch!, an offspring of the Lilo & Stitch series, to be aired in Japan, the official said, adding that the company has not decided when the show will go on air.
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A Japanese girl named Hanako will play Stitch's sidekick in the new show and the imaginary story will take place in a southern Japanese island, instead of in Hawaii as in the original, the company said in a statement.
With Jinni, Disney will make a short animation Fireball, which will go on air in April on Disney's cable channel and Tokyo Metropolitan Television, according to the official.
Disney will produce a short animation Robodz for television with Toei Animation, expected to be aired in June, she said.
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